https://JOBS.FREEMANLEONARD.COM/ en-us Seeking a Digital Designer that blends strong visual design skills with a solid understanding of user experience, digital best practices, and brand consistency. This is a hybrid role (4 days/week onsite) in Dallas and requires UX and UI design experience across web, email, social media, and other digital channels.

Responsibilities:

UX / UI Design

• Design intuitive, user-friendly interfaces that improve usability, engagement, and conversion
• Develop wireframes, user flows, and prototypes to support web and digital experiences
• Apply UX best practices to ensure consistency and performance across devices and platforms

Digital Design & Asset Creation

• Design on-brand digital assets across multiple channels, including websites, landing pages, product and campaign graphics, email templates, social media assets, and photography
• Create layouts, visual systems, and templates that scale across platforms, audiences, and partner brands

Brand Consistency & Optimization

• Maintain consistent application of brand standards across all digital touchpoints
• Ensure designs are optimized for multiple screen sizes, devices, and platforms

Collaboration

• Collaborate with technology, marketing, product, and content teams
• Take projects from concept through execution, partnering with project managers, designers, developers, stakeholders, and external vendors as needed

Qualifications:

• Strong portfolio demonstrating digital design, UX or UI work, and multimedia assets across web, email, social, and video platforms
• Ability to design and produce basic video and motion assets for digital channels, including social media, web, and email
• Strong experience with Figma and or Sketch for UI and UX design
• Expert proficiency in Adobe Creative Suite
• Familiarity with AI-powered design tools and workflows to accelerate ideation, asset creation, and iteration
• Experience using Canva to create scalable, on-brand digital assets and templates for internal and field use
• Solid understanding of web design principles, responsive design, and usability best practices
• Working knowledge of HTML and CSS preferred, with familiarity with modern development workflows

]]> Wed, 25 Mar 2026 00:00:00 CDT 0 Our client is seeking a Director of Social Media & Cultural Impact to lead organic social and influencer marketing strategy at a high-growth, consumer-facing brand. This role will own the full ecosystem of organic social, creators, and cultural engagement—driving brand relevance, audience growth, and measurable business impact.

This leader will partner cross-functionally across Brand, Media, PR, Insights, and Legal, while managing both internal teams and external agencies to execute best-in-class social strategy.

Key Responsibilities:

Social Strategy & Organic Leadership

• Serve as the strategic lead for external social and influencer agencies, setting direction, KPIs, and performance expectations
• Define and execute a long-term vision for organic social across key and emerging platforms (e.g., TikTok, Instagram, X, YouTube Shorts)
• Oversee the full content ecosystem, including campaign planning and real-time cultural moments
• Develop and manage content calendars based on insights, trends, and performance data
• Establish platform-specific strategies, cadence, and optimization approaches
• Lead development of creative content across in-house, creator, and agency channels

Influencer & Creator Strategy

• Build and lead a comprehensive influencer strategy, including always-on programs and campaign-based activations
• Identify and manage a diverse network of creators aligned with brand positioning
• Oversee partner selection, negotiations, and performance measurement
• Integrate influencer storytelling into broader marketing initiatives

Community Management & Brand Voice

• Lead community management strategy across social platforms
• Ensure timely, authentic, and brand-safe engagement with audiences
• Establish governance standards including brand voice, escalation protocols, and crisis response
• Monitor social conversations and determine appropriate engagement strategies

Performance, Insights & Optimization

• Own social performance tracking, reporting, and optimization
• Translate insights into actionable recommendations for leadership
• Conduct competitive and cultural analysis to inform strategy
• Share learnings across marketing teams to influence broader initiatives

Cultural Leadership

• Stay ahead of cultural trends, platform innovation, and audience behavior
• Translate insights across music, sports, entertainment, and lifestyle into scalable ideas
• Ensure brand participation in culture feels authentic and additive—not reactive

Paid Partnerships

• Lead strategy and execution of paid partnerships across social and creator channels
• Identify and manage partnerships with creators, publishers, and platforms
• Establish KPIs and performance frameworks for partnership initiatives
• Collaborate cross-functionally to ensure compliant and effective execution

Leadership & Collaboration

• Act as a subject matter expert on social and cultural strategy
• Present data-driven recommendations to senior leadership
• Partner with cross-functional teams to integrate social into broader marketing efforts
• Build and develop a high-performing social team

 

Qualifications:

• Bachelor’s degree required
• 12+ years of experience in social media, influencer marketing, or related fields
• Strong background in social strategy, content development, and analytics
• Experience managing agencies and cross-functional stakeholders
• High emotional intelligence and strong communication skills
• Proven ability to influence senior leadership and drive alignment
• Entrepreneurial mindset with a bias toward action and innovation

 

What They’re Looking For:

• A hands-on leader who takes ownership and drives results
• A strategic thinker who brings both ideas and execution
• A collaborative partner who builds strong relationships across teams
• Someone who thrives in fast-paced, high-growth environments
• A leader who develops talent and fosters a strong team culture

 

Benefits:

• Competitive compensation package including bonus and equity
• Comprehensive health, dental, and vision coverage
• 401(k) with company match
• Flexible PTO
• Paid parental leave
• Wellness and development programs

]]> Mon, 13 Apr 2026 00:00:00 CDT 0 detail-oriented and collaborative Email Marketing Specialist to join their marketing team. This role will support the development and execution of email campaigns across several brands, helping drive customer engagement, lifecycle marketing initiatives, and revenue performance.


This role is in Plano, Texas and does not offer relocation. Local DFW candidates only.


Reporting to the Email/Lifecycle Marketing Manager, this position will play a hands-on role in building campaigns, maintaining list health, supporting reporting efforts, and ensuring high standards for quality and deliverability. The ideal candidate is both data-driven and creative, comfortable working across multiple brands in a fast-paced environment.


This is a full-time, direct-hire opportunity offering competitive compensation and benefits including medical, dental, vision, 401(k), paid time off, and professional development support.


Key Responsibilities
Email Campaign Development

• Build and deploy email campaigns across multiple brands using an email marketing platform
• Ensure emails render correctly across devices and email clients
• Schedule campaigns and automated flows in alignment with the marketing calendar
• Collaborate with creative and content teams to accurately implement campaign designs
• Maintain and organize reusable email templates to ensure consistency across brands

Campaign Execution & Optimization

• Draft compelling email copy and subject lines aligned with campaign goals
• Support promotional, transactional, and lifecycle email campaigns
• Assist with customer journey mapping and automation flow development
• Monitor competitor campaigns and industry trends to bring new ideas and best practices to the team

List Management & Deliverability

• Monitor list health metrics including bounce rates, unsubscribe rates, deliverability, and spam complaints
• Perform regular list hygiene activities including suppression management, segmentation updates, and re-engagement campaigns
• Support subscriber acquisition strategies while ensuring compliance with email marketing regulations (CAN-SPAM, GDPR, etc.)
• Identify deliverability risks and recommend improvements

Reporting & Analytics

• Compile campaign performance metrics including open rates, click-through rates, conversions, and revenue impact
• Assist with monthly reporting and campaign performance summaries
• Track and analyze A/B testing results to inform optimization strategies
• Analyze audience and campaign data to uncover trends and opportunities, providing actionable insights to improve performance

Quality Assurance

• Conduct thorough QA testing prior to deployment, including link testing, rendering checks, and personalization validation
• Maintain quality control processes to ensure brand and messaging consistency
• Proofread and review campaign content for accuracy and clarity
• Troubleshoot and resolve technical or content issues before launch

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field
• 2–4 years of experience in email marketing, digital marketing, or a similar role
• Experience working with email marketing platforms (Klaviyo experience a plus)
• Strong copywriting and proofreading skills with exceptional attention to detail
• Understanding of deliverability best practices, segmentation, and list management
• Analytical mindset with the ability to translate data into actionable recommendations
• Proficiency with Microsoft Office applications (Excel, Word, PowerPoint)
• Strong communication and collaboration skills
• Ability to manage multiple projects across multiple brands in a fast-paced environment
• Interest in emerging marketing tools and AI technologies that improve workflow efficiency

]]> Thu, 19 Feb 2026 00:00:00 CST 0 This is a hybrid role in Culver City
MUST BE FLUENT IN SPANISH OR PORTUGUESE 
MUST have social media and events experience

We’re looking for a Marketing Manager to lead both social media and experiential marketing (conventions/events) across Latin America and North America. The role will be focused approximately 60% on LATAM and 40% on North America, depending on business needs.

What You’ll Do

• Manage or support local agencies and resources in LATAM
• Plan and execute regional events and promotions in LATAM and North America
• Collaborate with partners on cross-promotions and marketing activations
• Track distribution/licensing initiatives and align marketing accordingly
• Interpret insights and trends to shape social media strategy
• Translate data into actionable campaigns and initiatives
• Brainstorm and support creative promotions across both regions
• Attend and support conventions (approx. 3x/year)
• Coordinate approvals with global teams for marketing assets
• Oversee asset approvals from third-party partners

What We’re Looking For

• 5+ years of relevant social media experience
• Background or strong interest in experiential/event marketing
• Fluency in Portuguese or Spanish
• Ability to travel domestically and internationally as needed
• Proficiency in Adobe Illustrator, Photoshop, and Premiere Pro
• Strong communication, organization, and time-management skills
• Proficiency in Microsoft Excel, Word, and PowerPoint
• Bachelor’s degree

Nice to Have
Passion for anime, fandom, or entertainment
Experience in the entertainment industry or related sectors

This is position is full-time and exempt.
Salary is $80K.
 ]]> Mon, 27 Oct 2025 00:00:00 CDT 0 Role Overview We’re seeking a driven and analytical SEO Specialist to support organic search strategy across a portfolio of consumer-facing brands, including both eCommerce and lead-generation websites. Reporting to the SEO Manager, this role will contribute to bringing SEO capabilities in-house by executing day-to-day optimization efforts and supporting long-term growth initiatives.
This is a full-time, direct-hire opportunity offering competitive compensation and a comprehensive benefits package.

---

Key Responsibilities

• Support execution and prioritization of SEO strategy across multiple brands and websites
• Stay current on SEO best practices, algorithm updates, and evolving search trends
• Assist with emerging search initiatives, including AI-driven search and answer-based optimization strategies
• Monitor and analyze performance metrics, including keyword rankings, site traffic, backlink profiles, and competitive positioning
• Collaborate cross-functionally with teams such as content, development, analytics, and marketing to ensure alignment with SEO best practices
• Provide recommendations for improving site structure, content, and overall search visibility
• Track and report on SEO performance, initiatives, and ongoing optimizations
• Create and optimize website content, including metadata, landing pages, and blog content
• Conduct technical audits to identify and resolve issues impacting site crawlability and indexing
• Support link-building initiatives, including both internal linking strategies and external outreach
• Perform competitive analysis to identify opportunities, gaps, and emerging tactics

---

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field
• 2–4+ years of hands-on SEO experience
• Strong understanding of search engine functionality, ranking factors, and SEO best practices
• Experience with SEO tools such as SEMrush, Ahrefs, Screaming Frog, or similar platforms
• Familiarity with keyword research, competitive analysis, and performance reporting
• Basic understanding of HTML, CSS, JavaScript, and website architecture is preferred
• Ability to analyze data and translate insights into actionable recommendations
• Strong written and verbal communication skills
• Proficiency with Microsoft Office tools (Excel, Word, PowerPoint)
• Ability to manage multiple priorities in a fast-paced, collaborative environment

]]> Mon, 23 Mar 2026 00:00:00 CDT 0 As the Senior Manager, Innovation, you will be responsible for building and operating a high-velocity innovation engine that drives repeatable, profitable growth.

Sitting at the intersection of strategy, creativity, and commercial performance, this role owns the full lifecycle of innovation — from identifying opportunities to testing, scaling, and optimizing — with a clear focus on speed, business impact, and operational feasibility.

This role is accountable for turning ideas into measurable outcomes, ensuring every initiative is grounded in a clear revenue hypothesis, executed with discipline, and evaluated with rigor.

Core Responsibilities

Innovation Pipeline & Cadence Ownership

• Own the end-to-end innovation pipeline — from ideation through test, scale, and post-analysis
• Establish and operate a repeatable innovation cadence (monthly tests, quarterly launches)
• Maintain a live pipeline of concepts 
• Balance core, seasonal, and disruptive ideas to drive both short-term performance and long-term growth

Commercialization & Revenue Accountability

• Define a clear revenue hypothesis for every initiative, including expected incremental traffic, mix impact, and margin implications
• Partner with Finance and Commercial to model scenarios and evaluate tradeoffs
• Ensure all initiatives align with enterprise financial and strategic guardrails
• Measure and report performance against defined business outcomes, not just activity

Speed to Market & Test-and-Learn Discipline

• Own time from concept? test? scale, with clear expectations on speed and iteration
• Lead a structured test-and-learn agenda tied to key business questions (pricing, bundling, occasions, product innovation)
• Rapidly iterate based on performance data and real-time feedback
• Ensure insights are translated into actionable decisions, not just observations

Success Criteria, Cannibalization & Decision Discipline

• Define clear success metrics and kill criteria for every initiative
• Assess incremental impact vs. cannibalization and adjust strategy accordingly
• Make timely decisions to scale, iterate, or discontinue initiatives
• Avoid accumulation of low-performing or overly complex offerings

Cultural Signal Integration (PAC)

• Leverage Platforms, Algorithms, and Culture (PAC) signals to identify emerging trends and opportunities
• Translate cultural insights into testable product and campaign ideas
• Maintain a forward-looking pipeline informed by real-time consumer behavior and trends
• Ensure brand stays head of, not behind, cultural moments

Cross-Functional Execution & Scalability

• Partner with Brand, Digital, Operations, Culinary, Supply Chain, and Analytics to bring innovations to life
• Ensure all initiatives are operationally executable at scale across restaurants
• Identify and mitigate execution risks early in the process
• Align innovation with restaurant realities and franchisee economics

Continuous Improvement & Portfolio Optimization

• Develop and manage innovation scorecards tied to traffic, mix, margin, and adoption
• Lead structured postmortems that drive clear decisions and future improvements
• Apply learnings from past initiatives to improve future performance
• Manage innovation as a portfolio, optimizing across multiple initiatives simultaneously

 

WHAT YOU'LL NEED

• Bachelor’s degree in Marketing, Business, Innovation, or a related field required
• MBA or advanced degree strongly preferred, especially with a focus on strategy, innovation, or consumer insights
• 8–10+ years of experience in marketing, brand strategy, innovation, or related fields
• Experience within QSR, restaurant, retail, or consumer packaged goods (CPG) industries strongly preferred
• Demonstrated track record of leading end-to-end initiatives—from insight generation through execution and scaling
• Preferred (not required): certifications in Design Thinking, Agile Marketing, or Innovation methodologies (e.g., IDEO, Scrum, Lean Startup) People skills
• Strong experience with marketing analytics and insights platforms (e.g., Tableau, Adobe Analytics, Google Analytics)
• Experience with test-and-learn frameworks, A/B testing tools, and experimentation platforms
• Familiarity with CRM and digital marketing ecosystems (e.g., Braze, Salesforce Marketing Cloud, paid media platforms)
• Comfort working with consumer research tools and methodologies (qualitative and quantitative)
• Proficiency in Microsoft Office and presentation tools (PowerPoint) to synthesize and communicate ideas clearly
• Strong strategic thinking with the ability to connect consumer insights to business outcomes
• Highly collaborative with proven ability to influence cross-functional teams without direct authority
• Excellent storytelling and communication skills—able to sell ideas and bring stakeholders along the journey
• Comfortable operating in ambiguity and leading through change in a fast-paced environment
• High level of curiosity, creativity, and willingness to challenge the status quo
• Strong project management skills with the ability to manage multiple initiatives simultaneously

]]> Mon, 13 Apr 2026 00:00:00 CDT 0 data-driven marketing and media organization seeking a Senior Specialist, Digital Advertising to support paid search and retail media initiatives for large consumer brands.
This role will focus on executing and optimizing digital advertising campaigns across search and retail media platforms while collaborating closely with internal teams to drive measurable performance and continuous optimization.


The ideal candidate combines hands-on platform expertise, strong analytical skills, and the ability to translate data insights into actionable strategy.
This is a hybrid position based in the New York City area.


Key Responsibilities
Campaign Execution & Optimization

• Implement campaign strategies and execution plans while managing budgets and pacing to performance goals
• Manage and optimize paid search and retail media campaigns across platforms such as Google Ads, Microsoft Ads, Amazon Ads, Walmart Connect, Target Roundel, Kroger Precision Marketing, and other retail media networks
• Continuously monitor campaign performance and adjust targeting, bids, and creative to improve results
• Ensure testing frameworks are maintained and insights are applied across campaigns

Strategy & Performance Analysis

• Analyze campaign data to identify performance trends and optimization opportunities
• Develop and present performance insights and recommendations to internal stakeholders
• Identify high-impact testing opportunities and prioritize initiatives with the greatest potential return

Reporting & Communication

• Create ad-hoc performance reports that highlight key insights and performance drivers
• Communicate campaign performance, testing results, and strategic recommendations to internal teams and stakeholders
• Support ongoing collaboration across account, strategy, and media teams

Qualifications

• 2+ years of hands-on digital advertising experience required
• Experience managing paid search and/or retail media campaigns across major advertising platforms
• Experience working with platforms such as Google Ads, Microsoft Ads, Amazon Ads, Walmart Connect, Target Roundel, Kroger Precision Marketing, or similar retail media networks
• Strong analytical mindset with the ability to interpret campaign data and identify actionable insights
• Experience working with complex client accounts and translating goals into platform execution
• Ability to manage multiple campaigns simultaneously in a fast-paced environment
• Strong written and verbal communication skills
• Excellent attention to detail and organizational skills

Additional Information
This job description outlines the primary responsibilities of the role but may evolve based on business needs.
Our client is an equal opportunity employer committed to fostering an inclusive and supportive workplace.
$65k-$75k]]> Wed, 11 Mar 2026 00:00:00 CDT 0 Submit your resume today to be considered for future job postings.  Let us help you make your career transition a successful one!

To make the process more efficient, please submit a resume without complicated visual formatting or text boxes.  We can then contact you later for a portfolio sample or link.

 

Please note:  All applicants may be subject to a criminal history check and drug screen.

About Freeman+Leonard:

Freeman+Leonard is an Equal Opportunity Employer.

Headquartered in Dallas, Texas, Freeman+Leonard has provided marketing and creative talent staffing solutions to clients throughout the country. Freeman+Leonard’s client-centric business model, driven by quality metrics, ensures consistent, predictable service results. As a result, the firm has realized steady growth and maintained many long-term relationships with its clients. Freeman+Leonard is a WBE and HUB certified company and an Equal Opportunity Employer.
]]> Thu, 02 Aug 2018 00:00:00 CDT 0 Vice President of Marketing to lead its next phase of growth.

This executive will be responsible for driving revenue through an integrated approach to marketing, product positioning, digital commerce, and sales partnership. The VP of Marketing will own the end-to-end marketing strategy including brand and communications, promotion strategy and execution, demand generation across B2C and B2B channels, lifecycle marketing, product marketing, creative and content oversight, and digital customer experience.

The role partners closely with eCommerce and Sales leadership to build qualified pipeline, maintain consistent messaging, and drive effective go-to-market execution across all revenue channels.

Success requires balancing long-term brand building with near-term revenue performance while ensuring strong cross-functional alignment. As a member of the executive leadership team, this role reports directly to the CEO and is responsible for building scalable teams, systems, and processes to support continued growth.

Key Responsibilities
Marketing Strategy & Executive Leadership

• Define and execute an integrated marketing and revenue growth strategy
• Lead annual and quarterly planning, budgeting, forecasting, and KPI management
• Prioritize initiatives across marketing, digital commerce, and revenue growth programs
• Build, mentor, and lead high-performing marketing leadership teams

Brand & Communications

• Own brand strategy, positioning, and messaging architecture
• Ensure brand consistency across marketing, digital, and sales touchpoints
• Oversee communications, PR, and thought leadership initiatives
• Guide storytelling and narrative development for campaigns, launches, and company initiatives

Demand Generation & Growth Marketing

• Lead demand generation strategy across paid, organic, affiliate, and partner channels
• Optimize channel mix to drive scalable and efficient growth
• Improve acquisition efficiency, lead quality, and pipeline performance through data-driven testing

Sales Partnership & Enablement

• Partner with Sales leadership on revenue strategy and go-to-market alignment
• Ensure consistent messaging across marketing and sales organizations
• Oversee development of sales enablement tools, content, and messaging
• Align marketing-generated demand with sales follow-up and pipeline outcomes

Creative & Content Oversight

• Provide executive oversight of the in-house creative and content organization
• Ensure creative supports demand generation, sales enablement, and digital experiences
• Partner with creative leadership on prioritization, quality, and scalability

Product Marketing & Go-to-Market

• Align product, marketing, digital commerce, and sales teams around go-to-market strategy
• Define product positioning, value propositions, and competitive differentiation
• Ensure readiness across marketing, sales, and digital channels for product launches and initiatives

Marketing Operations, Analytics & AI

• Own marketing data infrastructure and performance reporting frameworks
• Define measurement and attribution across revenue channels
• Align reporting across marketing, sales, and digital commerce teams
• Manage agency and vendor relationships

Qualifications & Experience

• 10+ years of progressive marketing leadership experience
• Experience supporting both B2C and B2B business models
• Proven track record driving revenue through marketing and digital commerce
• Experience partnering closely with Sales leadership in revenue-focused organizations
• Strong analytical, financial, and strategic planning capabilities
• Demonstrated ability to balance brand-building with performance marketing
• Experience working with executive leadership teams

Leadership Attributes

• Entrepreneurial mindset with strong business acumen
• Strategic thinker with hands-on execution capability
• Strong cross-functional leadership and communication skills
• Comfortable operating in ambiguity while driving clarity and alignment

Benefits & Perks

• Competitive short-term and long-term incentive programs
• 401(k) with company contribution
• Health and wellness benefits
• Paid parental and family leave programs
• Professional development and education reimbursement
• Volunteer and personal time off
• Wellness initiatives and employee engagement programs
• Flexible work environment and home office support

]]> Fri, 13 Mar 2026 00:00:00 CDT 0