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VP, E-commerce & Loyalty
Job Description
Our client is a rapidly growing restaurant brand known for delivering a strong guest experience and innovative digital engagement. The company has expanded significantly through a mix of company-operated and partner-operated locations across the United States and internationally.
The organization continues to experience strong growth and is focused on scaling its digital ecosystem, guest engagement strategies, and revenue channels. A key driver of this success is a culture centered around entrepreneurial thinking, collaboration, and operational excellence.
The company believes that investing in people and fostering a high-performance culture enables teams to deliver outstanding results while supporting long-term brand growth.
WHAT WE'RE LOOKING FOR
Our client is seeking a Vice President, eCommerce & Loyalty. This role will be responsible for driving revenue performance across digital sales channels and guest engagement platforms.
This leader will oversee first-party digital growth, loyalty performance, and third-party delivery partnerships to ensure each channel contributes profitable and sustainable growth aligned with overall commercial objectives.
Key areas of responsibility include:
QUALIFICATIONS
The ideal candidate is a results-driven leader who thrives in fast-paced, high-accountability environments. This individual understands how digital channels, loyalty ecosystems, and guest demand work together to drive sustainable growth.
Qualifications include:
LEADERSHIP PROFILE
Successful candidates bring a hands-on leadership style and a strong sense of ownership. They understand the importance of supporting frontline teams and building strategies that translate into operational success.
They are naturally curious, solution-oriented, and motivated by continuous improvement. Rather than simply identifying challenges, they actively contribute ideas and drive initiatives forward.
This leader demonstrates accountability, resilience, and a willingness to learn from both successes and setbacks. They move with urgency while maintaining strong collaboration and communication across teams.
Strong interpersonal awareness and emotional intelligence are critical in this role. The ideal candidate builds trust quickly, fosters open dialogue, and creates an environment where teams can challenge ideas constructively in pursuit of better outcomes.
The organization continues to experience strong growth and is focused on scaling its digital ecosystem, guest engagement strategies, and revenue channels. A key driver of this success is a culture centered around entrepreneurial thinking, collaboration, and operational excellence.
The company believes that investing in people and fostering a high-performance culture enables teams to deliver outstanding results while supporting long-term brand growth.
WHAT WE'RE LOOKING FOR
Our client is seeking a Vice President, eCommerce & Loyalty. This role will be responsible for driving revenue performance across digital sales channels and guest engagement platforms.
This leader will oversee first-party digital growth, loyalty performance, and third-party delivery partnerships to ensure each channel contributes profitable and sustainable growth aligned with overall commercial objectives.
Key areas of responsibility include:
- Driving first-party digital sales growth and optimizing channel mix
- Increasing loyalty program enrollment, engagement, and frequency
- Managing third-party delivery partnerships and performance
- Developing strategies to transition guests toward owned digital channels
- Aligning channel performance with key demand periods and dayparts
- Delivering digital sales growth that outpaces overall system growth
- Ensuring third-party partnerships drive incremental revenue
- Strengthening loyalty engagement and measurable guest frequency improvements
- Creating clear strategies to increase adoption of owned digital ordering over time
- Partnering cross-functionally to align digital channels with broader demand generation initiatives
QUALIFICATIONS
The ideal candidate is a results-driven leader who thrives in fast-paced, high-accountability environments. This individual understands how digital channels, loyalty ecosystems, and guest demand work together to drive sustainable growth.
Qualifications include:
- Experience leading multi-channel commercial, digital, or growth functions
- Strong understanding of digital commerce and performance marketing strategies
- Experience managing marketplace or delivery platform partnerships
- Ability to drive revenue growth while maintaining strong unit economics
- Demonstrated success working cross-functionally across marketing, operations, and technology teams
LEADERSHIP PROFILE
Successful candidates bring a hands-on leadership style and a strong sense of ownership. They understand the importance of supporting frontline teams and building strategies that translate into operational success.
They are naturally curious, solution-oriented, and motivated by continuous improvement. Rather than simply identifying challenges, they actively contribute ideas and drive initiatives forward.
This leader demonstrates accountability, resilience, and a willingness to learn from both successes and setbacks. They move with urgency while maintaining strong collaboration and communication across teams.
Strong interpersonal awareness and emotional intelligence are critical in this role. The ideal candidate builds trust quickly, fosters open dialogue, and creates an environment where teams can challenge ideas constructively in pursuit of better outcomes.
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