Sr. Search Specialist

Plano, TX 75024

Employment Type: Direct Hire Category: Paid Search Job Number: 26681

Job Description

As a Senior Search Specialist, your role involves executing search engine marketing campaigns and assessing the performance of both current and previous paid search initiatives. Your objective is to enhance your clients’ visibility on Google and Microsoft Ads. Responsibilities include managing the progress and outcomes of paid search and other campaigns through Google and Microsoft Ads platforms, interpreting performance metrics, and refining media strategies to achieve better outcomes.

Responsibilities:
  • In this role, you will be responsible for creating and executing PPC campaigns across Google Ads and Microsoft Ads
  • You will work closely with our marketing team to develop and implement strategies that increase traffic, improve conversion rates, drive revenue, and save costs
  • Manage total monthly expenditures in excess of $500k
  • Execute successful PPC campaigns across Google Ads and/or Microsoft Ads
  • Conduct keyword research to identify target keywords and optimize campaign performance
  • Be an innovator for new concepts, compelling headlines, and creatives that generate high click rates and conversions
  • Monitor and analyze ad group performance; adjusting strategies and tactics as needed to improve ROAS
  • Collaborate with the marketing team to support omnichannel marketing campaigns that align and support Sales and Product teams
  • Leverage new technical tools, including AI-based innovations that drive efficiency and creativity

Required Skills/Abilities:
  • The ideal candidate will have a passion for digital marketing and a desire to drive growth through paid search advertising
  • Expert working knowledge of Google Ads and Microsoft Ads platforms
  • Familiarity with other campaign types run via Google & Microsoft Ads, including Performance Max, & Video Action campaigns.
  • Strong understanding of Microsoft Excel (relevant functions include: Pivot tables, VLOOKUP, INDEX, COUNTIF(S), SUMIF(S), Text-to-columns, conditional formatting, etc.)
  • Attention to detail and strong organizational skills
  • Strong analytical skills with the ability to analyze and interpret data to drive decision-making
  • Excellent written and verbal communication skills; across Slack, Outlook, and Asana project management tasks
  • Highly motivated self-starter with a passion for digital marketing
  • High personal efficiency and acute organizational skills
  • Ability to work effectively in a single contributor role within a team environment

Education and Experience:
  • 4-6 years of hands-on experience in pay-per-click (PPC) / paid search advertising, with a proven track record of driving results (case studies appreciated, to illuminate impact value)

Job Requirements

pay per click, PPC, Performance Max

Meet Your Recruiter

Ashley Allen

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About Plano, TX

Looking for exciting job opportunities in the Plano, Texas area? Discover your next career move in this vibrant city nestled in the heart of the Lone Star State. Plano offers a perfect blend of urban conveniences and natural beauty, with a booming economy and a welcoming community. With renowned companies calling Plano home, including Toyota and Liberty Mutual, endless growth opportunities await. Explore the thriving arts scene at the ArtCentre of Plano, catch a live performance at the Courtyard Theater, or indulge in the unique flavors of Tex-Mex cuisine at local eateries. With easy access to parks like Arbor Hills Nature Preserve and exciting attractions like Legacy West, Plano gives you a perfect work-life balance. Join us in Plano and unlock a world of possibilities for your career!