Sr. Content Creator (Photo Sr. Art Director) (Hybrid Dallas)

Dallas, TX 75201

Employment Type: Direct Hire Category: Art Director Job Number: 26204

Job Description

Freeman+Leonard is seeking a Sr. Content Creator (Video Sr. Art Director) for an advertising agency client

This is a HYBRID role in Dallas, TX
Content is central to every touchpoint across the consumer decision journey and plays a critical role in shaping consumer perceptions of brands and ultimately turning consumers into loyalists. The agency is seeking a candidate who is passionate about leading the creation of best-in-class content that executes smart strategies designed to spur consumer interest and drive purchase. 
The primary responsibility for this position is to help elevate the quality and creativity of the agency’s social content,  through their own personal efforts creating such content and also by guiding, directing, collaborating with and educating the content creator team. The Senior Content Creator will work in close partnership with the social strategy team, delivering content that is on-strategy and relevant in the right social channels.  
We’re looking for a savvy social content creator who can develop fun, thumb-stopping and engaging content across all platforms. This person understands trends, meme culture, branded social content and is passionate about all of it—from food to lifestyle to contextually and culturally relevant content. This person will be instrumental in helping to lead the social content team with content that maintains brand voice, personality, relevancy, and a consistent look across a variety of CPG brands. 
The primary mission for this position is to further establish the agency as a trusted, capable, market-moving and award-winning source for branded social content that rivals the work of larger agencies where the sole product is social content. 
The right candidate will support the content and commerce experience team by exhibiting the following behaviors: 

  • Is consumer-focused

  • Possesses a collaborative spirit while also being able to work independently

  • Provides strategic thinking, stays curious and interested in content and commerce trends and has a desire to build, educate, and grow themselves and the agency

  • Is obsessed (in a good way!) with social media and the internet They’re a pro with social content creation–whether it requires photography, videography, motion graphics or editing—they can take a concept straight through execution

  • Exhibits high attention to detail and approaches the work in an organized matter (this role will be responsible for a variety of workstreams across several different clients)

  • Possess an ever-curious demeanor, learning new software and tools to sharpen your content creation and editing skills to meet consumer expectations and client demands
Core Accountabilities

  • Content Creation Leadership – Works with the content and commerce experience team to communicate a clear story woven across key tactics that drives consumer engagement, while helping to lead a team of social content specialists and nurturing their growth within the agency 

  • Content Creation– demonstrates an understanding of trends, consumer behavior(s) and competitor landscape

  • You will also be able to identify gaps and recommend improvements in the social content creation process and work as a key integrator across teams to make change happen. 

  • Social Media Marketing - Demonstrates extensive knowledge of social media marketing across the major platforms (Facebook, Instagram, Pinterest, Twitter, and TikTok) and delivers best practices in terms of social media strategy, rules, moderation, content, paid media and consumer engagement

  • Strong understanding of social editing skills, especially TikTok

  • Collaborative Partner – Partners with planning and social strategists to align on concepts and execute content that is socially relevant and strategically sound

  • Continuous Learner – Provides expertise and education to the agency and clients by staying on top of the changing content marketing landscape and competitor activity

  • Ongoing Education - Educates colleagues both internally and externally on the social content best practices
Core Skills

  • Strategic agility

  • Intuitive thinker with the ability to translate client needs into visually compelling and impactful content based on strategy and marketing objectives

  • Flexible in working together with coworkers and taking constructive criticism to achieve the client’s goals

  • Technical skills

  • Expert knowledge in videography, photography, lighting and composition

  • Skilled in the latest versions of the macOS, Adobe Premiere, Adobe After Effects and Adobe Photoshop 

  • Strong understanding of social editing tools, especially TikTok

  • 3D animation skills a plus

  • Oral Communications

  • Organizes ideas and communicates oral messages appropriately to others

  • Participates in conversation, discussions and group presentations

  • Selects an appropriate medium of conveying a message

  • Uses verbal language and other cues such as body language, tone and level of complexity to the audience

  • Speaks clearly and concisely

  • Understands and responds to listener feedback and asks questions when needed

  • Written Communications

  • Communicates thoughts, ideas, information and messages in writing

  • Records information completely and accurately

  • Effectively composes and creates documents, letters, directions manuals, reports, proposals, graphs, etc.

  • Uses language, style, organization, and format appropriate to the subject matter, purpose and audience

  • Includes supports documentation and attends to all levels of detail

  • Checks, edits and revises for correct information, appropriate emphasis, form, grammar, spelling and punctuation

  • Builds internal/external relationships

  • Relates to others in an open and accepting manner

  • Develops relationships with others as a key priority

  • Treats others with respect

  • Shows consistency with principles, values and behaviors

  • Follows through on commitments

  • Develops a give and take attitude

  • Strives for win-win solutions

  • Accuracy/Attention to Detail

  • Applies appropriate attention to detail

  • Work can be relied upon for thoroughness and accuracy

  • Focus on Client Needs

  • Anticipates and identifies internal and external client needs

  • Takes action to meet client needs

  • Develops effective working relationships with clients

  • Continually searches for ways to increase client satisfaction

  • Organization

  • Possesses great time management skills

  • Effectively organizes and prioritizes tasks to keep all projects moving forward in accordance with established timeline

  • Ability to work in a fast-paced environment and can be flexible/adaptable when the situation requires; can multi-task expertly and employs a “get it done” mentality

  • Ability to organize and format information

  • Ability to work independently 

  • Sound business and professional ethics

  • 3+ years of experience in social marketing content creation,  managing major brands on social platforms and influencer marketing, content marketing experience a plus 

  • Agency experience working in the social space preferred 

  • Education: Four-Year Degree in communication, marketing or related field

  • Job Type: Permanent, Full-Time

  • Travel: Based on the requirements and location of the account being serviced

Meet Your Recruiter

Brittani Kroog

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