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Director, Social Media & Cultural Impact

Dallas, TX 77327

Employment Type: Direct Hire Category: Social Media Job Number: 27104

Job Description


Our client is seeking a Director of Social Media & Cultural Impact to lead organic social and influencer marketing strategy at a high-growth, consumer-facing brand. This role will own the full ecosystem of organic social, creators, and cultural engagement—driving brand relevance, audience growth, and measurable business impact.

This leader will partner cross-functionally across Brand, Media, PR, Insights, and Legal, while managing both internal teams and external agencies to execute best-in-class social strategy.

Key Responsibilities:

Social Strategy & Organic Leadership
  • Serve as the strategic lead for external social and influencer agencies, setting direction, KPIs, and performance expectations
  • Define and execute a long-term vision for organic social across key and emerging platforms (e.g., TikTok, Instagram, X, YouTube Shorts)
  • Oversee the full content ecosystem, including campaign planning and real-time cultural moments
  • Develop and manage content calendars based on insights, trends, and performance data
  • Establish platform-specific strategies, cadence, and optimization approaches
  • Lead development of creative content across in-house, creator, and agency channels

Influencer & Creator Strategy
  • Build and lead a comprehensive influencer strategy, including always-on programs and campaign-based activations
  • Identify and manage a diverse network of creators aligned with brand positioning
  • Oversee partner selection, negotiations, and performance measurement
  • Integrate influencer storytelling into broader marketing initiatives

Community Management & Brand Voice
  • Lead community management strategy across social platforms
  • Ensure timely, authentic, and brand-safe engagement with audiences
  • Establish governance standards including brand voice, escalation protocols, and crisis response
  • Monitor social conversations and determine appropriate engagement strategies

Performance, Insights & Optimization
  • Own social performance tracking, reporting, and optimization
  • Translate insights into actionable recommendations for leadership
  • Conduct competitive and cultural analysis to inform strategy
  • Share learnings across marketing teams to influence broader initiatives

Cultural Leadership
  • Stay ahead of cultural trends, platform innovation, and audience behavior
  • Translate insights across music, sports, entertainment, and lifestyle into scalable ideas
  • Ensure brand participation in culture feels authentic and additive—not reactive

Paid Partnerships
  • Lead strategy and execution of paid partnerships across social and creator channels
  • Identify and manage partnerships with creators, publishers, and platforms
  • Establish KPIs and performance frameworks for partnership initiatives
  • Collaborate cross-functionally to ensure compliant and effective execution

Leadership & Collaboration
  • Act as a subject matter expert on social and cultural strategy
  • Present data-driven recommendations to senior leadership
  • Partner with cross-functional teams to integrate social into broader marketing efforts
  • Build and develop a high-performing social team

 

Qualifications:
  • Bachelor’s degree required
  • 12+ years of experience in social media, influencer marketing, or related fields
  • Strong background in social strategy, content development, and analytics
  • Experience managing agencies and cross-functional stakeholders
  • High emotional intelligence and strong communication skills
  • Proven ability to influence senior leadership and drive alignment
  • Entrepreneurial mindset with a bias toward action and innovation

 

What They’re Looking For:
  • A hands-on leader who takes ownership and drives results
  • A strategic thinker who brings both ideas and execution
  • A collaborative partner who builds strong relationships across teams
  • Someone who thrives in fast-paced, high-growth environments
  • A leader who develops talent and fosters a strong team culture

 

Benefits:
  • Competitive compensation package including bonus and equity
  • Comprehensive health, dental, and vision coverage
  • 401(k) with company match
  • Flexible PTO
  • Paid parental leave
  • Wellness and development programs

Meet Your Recruiter

Ashley Allen

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