Sales Account Executive (Legal Advertising)
Job Description
Sales Executive – Legal Advertising (fully remote role)
Are you a driven and dynamic sales professional with a passion for legal marketing? We are looking for a high-energy Sales Account Executive to play a key role in developing and managing new personal injury law firm advertising accounts with our full-service advertising agency client. If you’re a self-starter with a talent for relationship-building and a desire to work with innovative legal brands this is the opportunity for you!
As an Account Executive, you will be responsible for prospecting, selling, and managing personal injury law firm advertising accounts while collaborating with internal teams to ensure campaign success. Your mission is to grow and retain clients through strategic, data-driven marketing solutions.
Sales & Business Development:
Prospect new legal clients through networking, referrals, and outreach (phone, email, and in-person meetings).
Build strong relationships with attorneys, legal marketing professionals, and law firms.
Identify client needs and develop compelling, data-driven advertising solutions.
Create and deliver persuasive presentations that showcase the value of services.
Negotiate contracts and manage the onboarding process for new clients.
Meet and exceed sales quotas (pacing at $2.5M in sales by the end of the first calendar year).
Conduct a minimum of 4 prospect meetings per month after the first six weeks.
Make 100+ calls per week to book at least 2 meetings weekly.
Client Onboarding & Account Management:
Serve as the primary point of contact for your clients, ensuring seamless onboarding and execution.
Finalize campaign details including geo-targeting, budget allocation, tactics, and start dates.
Schedule initial touch-base calls and regular check-ins to build long-term relationships.
Collaborate with internal teams (creative, media, digital) to develop and execute customized advertising strategies.
Manage budgets, oversee media plans, and ensure all campaigns align with client objectives.
Regularly update clients on campaign performance, upcoming initiatives, and new opportunities.
Conduct check-ins to assess campaign effectiveness and discuss any adjustments.
Ensure all advertising dollars are utilized efficiently and forecast spend for maximum impact.
Strategic Leadership & Innovation:
Stay ahead of industry trends and legal marketing advancements to bring fresh ideas to clients.
Identify opportunities for growth and upsell additional services that benefit the client’s business.
Work closely with the creative and media teams to refine messaging and optimize results.
Maintain a high standard of quality control for all client deliverables.
Lead client meetings, provide strategic insights, and drive the agenda for success.
Serve as a mentor to internal team members and contribute to the agency’s growth.
What We’re Looking For:
Proven track record in sales, business development, or account management in legal marketing.
Strong understanding of digital and traditional advertising strategies.
Exceptional relationship-building skills and a consultative sales approach.
Ability to analyze data and present results-driven recommendations.
Strong communication, presentation, and negotiation skills.
Experience working with law firms, personal injury attorneys, or legal marketing teams is a must.
Ability to multitask, meet deadlines, and thrive in a fast-paced environment.
Comfortable working independently while collaborating with cross-functional teams.
Goal-oriented mindset with a passion for exceeding sales targets.
Benefits:
-No territories
-Uncapped earning potential with a competitive commission structure.
-A dynamic, supportive, and collaborative team dedicated to your success.
-Opportunity to work with top-tier healthcare brands and cutting-edge marketing solutions.
-Remote flexibility with the option to work in-office if preferred.
-Continuous training and professional development to sharpen your skills.
-A culture that values innovation, creativity, and results-driven strategies.
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