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Integrated Marketing Analyst
Job Description
The Integrated Marketing Specialist will support the development and execution of integrated marketing programs across advertising, digital, CRM and loyalty, partnerships, and other consumer-facing channels. The ideal candidate is a highly organized, collaborative marketer who can manage multiple workstreams, connect the dots across teams, and help move programs from planning through execution in a fast-paced environment. Must be able to work onsite 5 days/week in Dallas. This is a contract to hire role.
Role:
• Support the development and execution of integrated marketing programs across menu innovation, national campaigns, value initiatives, partnerships, and key brand moments.
• Coordinate integrated marketing plans across advertising, web and app, in-restaurant, loyalty, PR, CRM, and partnerships.
• Support the development of creative briefs, project materials, and agency communications, ensuring teams have clear objectives, requirements, and timelines.
• Coordinate cross-functional workstreams across Creative, Media, Digital, CRM, Operations, Analytics, Supply Chain, Finance, Legal, and agency partners.
• Partner with the Creative team to support the development and delivery of campaign assets, including food photography, key visuals, messaging, and channel-specific creative.
• Coordinate the development, production, and deployment of in-restaurant point-of-purchase materials, ensuring materials are accurate, on brand, and operationally ready.
• Develop and maintain project timelines, track deliverables and approvals, and proactively flag risks or dependencies that could impact execution.
• Support budget tracking, purchase orders, agency and vendor scopes, and other financial processes associated with marketing programs.
• Partner with Analytics and Marketing teams to track campaign performance and compile results and learnings.
Qualifications:
2–4 years of experience in integrated marketing, brand marketing, advertising, or a related field; restaurant, retail, or consumer brand experience is a plus.
• Experience supporting cross-channel marketing campaigns from planning through execution.
• Strong project management and organizational skills with the ability to manage multiple priorities and deadlines.
• Experience working with creative teams, agencies, vendors, and cross-functional partners.
• Strong written and verbal communication skills with excellent attention to detail.
• Comfortable working with timelines, budgets, campaign assets, and performance reporting.
• Collaborative, proactive, and able to navigate a fast-paced environment with changing priorities.
• Bachelor’s degree in Marketing, Communications, Business, or a related field preferred
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