Director of Marketing

Carrollton, TX 75010

Employment Type: Direct Hire Category: Marketing Director Job Number: 25872

Job Description

Freeman+Leonard is seeking a Director of Marketing 

Must be located in the DFW metroplex 

Position is hybrid, part remote, part onsite 

Experience: Minimum of seven to ten years of directly related hands-on functional experience preferably in the REO, residential mortgage, and/or financial services with progressively increasing management and oversight responsibilities. 

The Director of Marketing will be responsible for all company strategic marketing, public relations, and advertising efforts. This position will be responsible for evaluating, developing, planning, and coordinating strategies for each job responsibility.  

Key responsibilities also include communicating the marketing plans to those involved, building awareness, positioning the company’ s brands, and providing guidance and consultation to staff and leadership. This position will also be part of organizing and attending company trade shows, conferences, and other major events. 


Essential Functions/Performance Dimensions and Tasks Time Spent 

  • Strategic, Operational, and Staff Direction 

  • Build brand awareness through various media outlets 

  • Plan sales and advertising campaigns 

  • Collect and analyze market research data 

  • Identify potential markets and test them extensively 

  • Work within various multimedia outlets to promote a product 

  • Design and oversee ad layouts 

  • Decide which media format (print, television, radio, web, billboard) best suits the assignment 

  • Work with the staff and leadership to collaboratively create ad campaigns 

  • Negotiate advertising contracts 

  • Manage and maintain company websites, social media pages, and sales CRM 

  • Event planning and management 

  • Develop sales tools and materials for field reps 

  • Select and manage external marketing contractors as needed 

  • Effectively manage staff members 

  • Ensure high levels of staff communication, engagement, productivity, training, development, recognition, motivation, and commitment within the department 

  • Establish succession/talent plans for the department 

  • Provide input into the creation of the function’ s budget within defined timelines and guidelines 

  • Maintain cost within budgeted guidelines 

  • Effectively plan and engage staff to execute day-to-day work of the department 

  • Perform duties, as needed, to support the staff in accomplishing its work 

  • Provide thought leadership and detailed SME consultation regarding options for the business in all things related marketing, public relations, and advertising 

  • Network, oversee, and deepen relationships with key stakeholders to ensure service quality 

  • Support development of business opportunities 

  • Support company’ s efforts to serve the communities in which it operates 

  • Ensure compliance with both the spirit and the intent of all applicable laws, regulations, rules, policies, and procedures 

  • Establish protocols to identify, escalate, involve, and to collaborate with appropriate parties within and outside the department to establish functional strategies, and to resolve and to manage problems which pose potential risk to the client and/or organization 

  • Continuously and proactively improve processes and automate where appropriate 

  • Create and provide routine and trend reports as requested 

  • Management retains the discretion to add to or change the duties of the position at any time. 


Education: Bachelor’ s Degree in Marketing, Business Administration, or related field; MBA Professional Certified Marketer (PCM) certification strongly preferred 

Experience: Minimum of five to ten years of directly related hands-on functional experience preferably in the REO, residential mortgage, and/or financial services with progressively increasing management and oversight responsibilities 


Required Knowledge: A holistic and detailed understanding of the mortgage industry, policies, rules and regulations, compliance, operating risks, quality control, audit processes, and third party oversight is preferred along with understanding of long-term trends in the mortgage industry and regulations; knowledge of principles and processes for providing consultation and customer service  

Administration and Management: Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership techniques, business operation methods, and coordination of people and resources 

Personnel and Human Resources: Knowledge of principles and procedures for personnel recruitment, selection, training, compensation and benefits, and personnel information systems 


Additional specific functional knowledge includes: 

  • Marketing, public relations, and advertising 

  • Excellent communication skills, both written and verbal 

  • Proficient in analytics and market research and testing 

  • Willingness to try innovative marketing, public relations, and advertising strategies 

  • Excellent time management, able to balance many projects at once 

  • Willingness to be hands on 

  • Ability to flex as priorities change 

  • Must be able to effectively collaborate and consult with staff and leadership in writing and verbally 

  • Excellent project management to include delegation skills 

  • Strong leadership skills 

  • Results driven 


Essential Skills: 

Communication: Seeks to understand by actively listening to others; asks appropriate questions and does not interrupt at inappropriate times; successfully conveys information verbally and in writing; excellent platform communication skills  

Reading Comprehension: Reads and comprehends work related documents; Translates or explains what information means and how it can be used 

Active Learning: Understanding the implications of new information for both current and future problem-solving and decision-making 

Critical Thinking: Exhibits critical thinking skills as demonstrated through the ability to use logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, and approaches to problems 

Mental Agility: Identifies connections between issues; quickly understands, orients to, and learns new assignments; shifts gears and changes direction when working on multiple projects or issues 

Judgment and Decision Making: Exercises strong judgment and decision making skills as demonstrated in considering the relative costs and benefits of potential actions to choose the most appropriate one 

Coordination: Adjusts actions in relations to other’ s actions 

Persuasion: Persuading others to change their minds or behavior 

Detail orientation: Diligently checks work to ensure that all essential details have been considered; notices errors or inconsistencies that others have missed, and takes prompt, thorough action to correct errors; Conflict resolution and negotiation skills 

Professionalism: Demonstrates self-control by maintaining composure and keeping emotions in check even in very difficult situations; deals calmly and effectively with stressful situations 

Adaptability/Flexibility: Takes effective action when necessary without having to have all the necessary facts in hand; easily changes gears in response to unpredictable or unexpected events, pressures, situations and job demands; effectively changes plans, goals, actions or priorities to deal with changing situations 

Time Management and Prioritization: Prioritizes various competing tasks and performs them quickly and efficiently according to their urgency; finds new ways of organizing work area or planning work to accomplish work more efficiently 

Process Facilitation: Designs and effectively impartially conducts successful group meetings 

Consulting skills: Collaboratively determines dimensions to problems and relevant solutions and implementation plans 

Computer skills: Possesses basic Microsoft Project and intermediate Microsoft Office skills 


Essential Abilities: 

Comprehension of verbal communication; expresses ideas and information so others will understand; team oriented; establishes and maintains constructive and cooperative working relationships; recognizes when something is wrong or is likely to go wrong; ability to function under occasionally stressful circumstances; approachable, ability to interact cordially with coworkers to accomplish common tasks; ability to exhibit independent thinking; ability to self-monitor/assess performance of him/herself, other individuals, and/or the organization to make improvements and to take corrective action; keeps up-to-date technically and apply new knowledge; applies general rules to specific problems to produce answers that make sense; combines pieces of information to form general rules or conclusions (includes finding a relationship among seemingly unrelated events); ability to maintain confidentiality; focus and dedication; proactive; adaptable 


Job Context: Some business travel will be required. A  high level of autonomy within highly structured process flows, and may frequently include working beyond 40 hours per week. 

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