Digital Marketing Manager

Irving, TX 75062

Employment Type: Direct Hire Category: Digital Marketing Job Number: 26449

Job Description

Freeman+Leonard is seeking a Digital Marketing Manager with 4-7 years of B2C digital campaign experience. Critical responsibilities cover planning digital marketing campaigns, managing SEM, paid search, programmatic display advertising, web assets, and supporting analytics. Brick and mortar / retail industry experience preferred

You’ll need to combine creativity with sharp organizational skills to manage numerous projects to tight deadlines simultaneously.  You’ll also need to be an enthusiastic team player, a self-starter who can work cross functionally, taking responsibility for driving our business, while working with the national retail team to leverage all available resources.

The Digital Marketing Manager reports to the Chief Marketing Officer and is supported by digital agency partners and multiple external digital partners. 

 We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels. You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from conception to execution.

  • Plan and execute all digital marketing, including SEM/SEO, programmatic display advertising campaigns, social media and review management.
  • Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
  • Identify and report meaningful business KPIs while monitoring and optimizing the ROI for digital campaigns, together with Senior Marketing Analyst, agencies and partners.
  • Continuously monitor websites and landing pages to ensure functionality and optimal UX.
  • Plan, execute, and measure experience and conversion (A/B) tests.
  • Identify trends and insights and optimize spend and performance based on learnings.
  • Collaborate with agencies and other vendor partners to identify and test traffic-driving strategies. Review analytics and interface with Co-Op market agencies as required.
  • Brainstorm new and creative/promotional traffic growth strategies with the Marketing team.
  • Collaborate with internal teams and agencies to create landing pages and optimize user experience.
  • Evaluate emerging technologies/new digital platforms. Provide thought leadership and perspective for testing and adoption where appropriate.
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
  • 4-5 year digital marketing management experience. 
  • Proven working experience in digital marketing.
  • Demonstrable experience leading and managing SEM/SEO, social media and programmatic display advertising campaigns.
  • Experience in setting up and optimizing Google Ads, Bing, programmatic and social campaigns.
  • Demonstrate understanding and experience with web analytics and tag management platforms, specifically Google Analytics, Google Tag Manager, Bing Webmaster Tools.
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, motivate and drive results.
  • Experience in guiding and inspiring agencies/other digital partners to do great work that yields measurable results.
  • Experience in optimizing landing pages and user funnels.
  • Experience with A/B and multivariate experiments.
  • Working knowledge of ad serving tools (e.g., Atlas) and database/email marketing.
  • Working knowledge of HTML, CSS, JavaScript (or similar) and WordPress development and constraints.
  • Strong analytical skills and data-driven thinking.
  • Up to date with the latest trends and best practices in digital marketing and measurement.
  • BS or MS degree in Marketing or a related field.

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