Digital Content Manager (3)

Plano, TX 75023

Employment Type: Direct Hire Category: Writer - Web Content Job Number: 26843

Job Description


Freeman+Leonard is seeking a Digital Content Manager for a full time position with a home products company.
This is hybrid, 4 days per week in Dallas, TX.

Job Objectives
  • Develop and Implement Marketing Strategies – Create and execute marketing plans that drive brand awareness and revenue growth for different divisions.
  • Manage Digital and Social Media Marketing – Oversee social media channels, paid campaigns, and content marketing efforts for our different divisions.
  • Optimize Brand Positioning – Ensure brand messaging aligns with the company’s vision and resonates with target audiences.
  • Lead and Collaborate with Teams – Work closely with designers, content creators, sales teams, and external agencies.
  • Monitor Performance and ROI – Analyze marketing data, track KPIs, and optimize campaigns for maximum efficiency.


Daily Responsibilities
  • Develop and schedule engaging content for social media platforms (Facebook, Instagram, LinkedIn, Twitter, TikTok, YouTube).
  • Manage external agency for paid advertising campaigns (Google Ads, Meta Ads, TikTok Ads, etc.).
  • Monitor social media engagement, respond to comments, and interact with followers.
  • Oversee external agency for email marketing campaigns, including list segmentation, A/B testing, and performance tracking.
  • Analyze website traffic, social media metrics, and ad performance to optimize strategies.
  • Collaborate with the design and content teams to create compelling visuals and copy.
  • Manage influencer and partnership collaborations.
  • Stay updated on industry trends, competitor activities, and digital marketing innovations.


Monthly Responsibilities
  • Develop and execute a marketing calendar, aligning campaigns with key industry events and product launches.
  • Analyze monthly performance reports, adjusting strategies based on key insights.
  • Coordinate cross-channel campaigns integrating social media, PPC, SEO, and content marketing.
  • Conduct social media audits to assess engagement growth and refine the strategy.
  • Manage marketing calendar and allocate the marketing budget effectively across different channels.
  • Oversee external marketing list growth efforts and nurture campaigns for customer acquisition and retention.
  • Plan and execute promotions, contests, and collaborations.
  • Present marketing performance updates to stakeholders and recommend improvements.


Hard Skills Key Skills & Qualifications
  • Proficiency in social media management tools (Later.com, Meta Business Suite, Buffer).
  • Experience with Google Ads, Meta Ads Manager, and TikTok Ads.
  • Knowledge of SEO, SEM, and content marketing.
  • Experience with email marketing platforms (Klaviyo, Mailchimp, HubSpot).
  • Proficiency in analytics tools (Google Analytics, Meta Insights, SEMrush).
  • Familiarity with graphic design tools (Canva, Adobe Suite) is a plus.


Soft Skills
  • Strong communication and copywriting skills.
  • Creative problem-solving and campaign development abilities.
  • Analytical mindset for data-driven decision-making.
  • Project management and multitasking skills.
  • Team leadership and collaboration.


Qualifications
  • Bachelor’s degree in Marketing, Communications, Business, or a related field.
  • 3-5 years of marketing experience, preferably in digital marketing and social media.
  • Proven track record of successful campaigns and brand growth.

Meet Your Recruiter

Rachel Runnels

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About Plano, TX

Looking for exciting job opportunities in the Plano, Texas area? Discover your next career move in this vibrant city nestled in the heart of the Lone Star State. Plano offers a perfect blend of urban conveniences and natural beauty, with a booming economy and a welcoming community. With renowned companies calling Plano home, including Toyota and Liberty Mutual, endless growth opportunities await. Explore the thriving arts scene at the ArtCentre of Plano, catch a live performance at the Courtyard Theater, or indulge in the unique flavors of Tex-Mex cuisine at local eateries. With easy access to parks like Arbor Hills Nature Preserve and exciting attractions like Legacy West, Plano gives you a perfect work-life balance. Join us in Plano and unlock a world of possibilities for your career!