Customer Loyalty Manager

Plano, TX 75024

Employment Type: Direct Hire Category: CRM Specialist Job Number: 26593

Job Description

We are seeking a highly motivated and experienced Customer Loyalty Manager. The ideal candidate will have a strong background in marketing, customer relationship management, and data analysis, with a passion for delivering exceptional customer experiences. In this role, you will be involved in program strategy, and responsible for implementing & managing a loyalty program to turn customers into FANS. Increasing customer engagement, driving revenue growth, and improving retention will be key measures of success.

Responsibilities:

  1. Customer Loyalty Strategy: Participate in strategy development aligned with the brand's business objectives, brand experience & identity, and target customer demographics.
  2. Program Implementation: Oversee the end-to-end implementation of the customer loyalty program, including program structure, point earnings and redemption, membership tiers, and promotional campaigns.
  3. Customer Engagement: Develop strategies to engage customers and drive participation in the loyalty program through targeted communications (SMS, email, push notifications, etc.), personalized offers, challenges, and incentives.
  4. Data Analysis: Utilize platform dashboards, data analytics tools and customer insights to track program & segment performance, evaluate effectiveness, and identify opportunities for optimization and improvement.
  5. Collaboration: Collaborate with the extended marketing, operations, and IT teams, to ensure seamless integration of the loyalty program with existing systems and processes.
  6. Promotional Campaigns: Plan and execute promotional campaigns, and special events to promote the loyalty program, attract new members, and encourage participation.
  7. Customer Experience: Continuously monitor and improve the overall customer experience within the loyalty program, addressing feedback, resolving issues, and implementing enhancements as needed.
  8. Vendor Management: Partner with our loyalty application partner to fully optimize platform capabilities and drive success of the loyalty program.

 

Qualifications:

  • Bachelor's degree in Marketing, Business Administration, or related field.
  • Proven experience in loyalty program management, preferably within the restaurant or hospitality industry.
  • Experience working with a top tier customer loyalty & engagement platform (i.e. Punchh) – preferred.
  • Strong analytical skills with the ability to interpret data, analyze trends, and derive actionable insights.
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
  • Creative thinker with a passion for innovation and customer-centric solutions.
  • Proficiency in CRM software, data analytics tools, and Microsoft Office Suite.
  • Ability to multitask, prioritize tasks, and work efficiently in a fast-paced environment.
  • Strong organizational skills and attention to detail.

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About Plano, TX

Looking for exciting job opportunities in the Plano, Texas area? Discover your next career move in this vibrant city nestled in the heart of the Lone Star State. Plano offers a perfect blend of urban conveniences and natural beauty, with a booming economy and a welcoming community. With renowned companies calling Plano home, including Toyota and Liberty Mutual, endless growth opportunities await. Explore the thriving arts scene at the ArtCentre of Plano, catch a live performance at the Courtyard Theater, or indulge in the unique flavors of Tex-Mex cuisine at local eateries. With easy access to parks like Arbor Hills Nature Preserve and exciting attractions like Legacy West, Plano gives you a perfect work-life balance. Join us in Plano and unlock a world of possibilities for your career!