Dallas,
TX
75219
US
2023-02-20
2023-05-01
Employment Type:
Direct Hire
Category: PR Professional
Job Number: 26120
Job Description
Freeman+Leonard is looking for a dynamic Director of Corporate Communications/Public Relations with proven experience in developing and executing a strategic communications and public relations plan - including generating positive exposure and broadening brand awareness; implementing strategic crisis communications; and advancing business objectives across internal and external audiences. This role will spearhead comprehensive public relations for a hospitality brand, deliver hands-on support for key projects, and design and execute media relation strategies including messaging and securing demand for over 50 hotels. This is an onsite role based in Dallas, TX.
Responsibilities
- Develop and execute high-impact and innovative strategies that increase revenue and broaden visibility for the brand across traditional and new media
- Serve as a trusted media liaison and advisor to Owners, C-Suite and senior executives; serve as a company spokesperson
- Lead and mitigate crisis communications and reputation management
- Position senior executives as thought leaders within the industry; prepare talking points, briefing books and all materials needed for speaking engagements and media interviews
- Design and execute media relations strategies and messaging to ensure they support business objectives and brand initiatives
- Manage PR/communications budget
- Direct and manage small internal and external communications team
- Architect how PR/Comms is done at the corporate level and regional/local-level
- Develop, plan and execute large-scale events (i.e., hotel groundbreakings and grand opening events) with cross-functional teams and internal/external partners
- Mentor and guide on-property leaders and marketing teams to understand strategic PR and communications
- Monitor, research and advise on industry practices and trends to ensure company is represented both at the brand and hotel level
- Oversee, direct and streamline internal communication and write internal communications for senior executives across a variety of mediums
- Write and edit external communications pieces for executives and media
- Advise on social media strategies, as needed
Qualifications
- College degree in communications, public relations or related field
- Superb public speaker with impeccable written and verbal communication skills
- Exceptional people and leadership skills and strong emotional IQ
- Experience managing external PR agencies
- 8 years of travel or hospitality experience
- 5+ year directing and leading external agencies and internal teams
- At least three years-experience in crisis management
- Program and project management experience
- Maturity and good judgment in knowing when and how to escalate issues while balancing the needs of various stakeholders, including executive leadership, human resources and legal
- Ability to multi-task and manage multiple projects, perform well under pressure and be a team player
- Able to travel