Brand Strategy Manager - Upstream/Downstream Marketing & Product Innovation

Greenwood Village, CO 80111

Employment Type: Direct Hire Category: Marketing Mgr - Sr Job Number: 25457

Job Description

Brand Strategy  Manager 
Must be in Denver, Colorado or Chicago, Illinois


As a key member of the Brand Team, you will apply a comprehensive set of marketing skills, including brand building, strategy, analysis and creative development to marketing challenges in the following focused areas:

Brand Building 
  • Contribute to overall Marcom and Brand building objectives, and help guide Marketing’ s role in and response to larger strategic corporate initiatives.
  • Support yearly brand planning and brand evolution to meet Marketing goals and objectives. 
  • Lead channel, in-center and local marketing efforts in support of brand and business objectives
  • Support co-initiatives  and   partnership opportunities within the TAG organization. 

Strategic Category Analysis
  • Lead competitive analysis and monitoring at the local and category levels to support the brand’ s strategic response
  • Partner with Corporate Strategy on competitive initiatives to share recommendations and implications with the broader organization
  • Proactively examine category messaging and brand / healthcare trends to bring forward latest information to lead long-term brand evolution and planning. 

Creative Development and Performance
  • Lead projects with external creative partners, including brief writing, establishing timelines and proactively communicating with internal and external partners to identify obstacles and solutions.
  • Use strong analytical and communication skills to summarize key learnings and implement ongoing creative and brand improvements with media and brand teams.
  • Manage creative development process and feedback with critical thinking and attention to detail. 

Cross-Functional Management
  • Interface with Brand and Marketing area experts, including Marcom, Media, Communication, Insights, Strategy, Legal and Production to develop and deliver quality work 
  • Develop relationships with key stakeholders and drive cross-functional initiatives through effective oral and written communication, planning and execution.

Budget Management 
  • Budget management, including invoice and estimate management, month-end reporting, and ongoing analysis of spend data to identify budget opportunities and efficiencies. 

Required Qualifications
  • Bachelor’ s degree with concentration in business, marketing, advertising, or similar desired
  • A minimum of three years’ experience in marketing, consulting, or related business roles
  • Excellent strategic analysis and organization skills. 
  • Exceptional communication, writing, and presentation skills
  • Attention to detail and effective time management are critical. Individuals are expected to manage their own workload to meet tight deadlines and provide excellent service levels in a fast-paced, performance-driven environment.
  • Superior client services through internal client, consulting, or agency roles preferred
  • Experience developing, managing, and measuring programs and projects from an ROI/KPI basis

Preferred Qualifications
  • MBA preferred, with direct experience in consulting, agency, performance marketing or brand management roles
  • Education or work experience in dental, medical, or healthcare  
  • Leadership of competitive analysis programs and best practices 
  • Ability to communicate creative or visionary ideas to business users
  • Experience contributing to or managing other marketing channels or integrated campaigns
  • Experience working with and managing vendors.

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