Account Director

Dallas, TX 75201

Employment Type: Direct Hire Category: Account Director Job Number: 26203

Job Description

Freeman+Leonard is seeking an Account Director for an advertising agency client

This is a HYBRID role in Irving, TX
The Account Director manages senior and mid-level client relationships as well as develops strategic and proactive thought leadership to clients and internal team. The Account Director is responsible for the overall business including financials, team structure, workload, work product, quality and service. In addition, they will lead key client and new business presentations to potential/current clients as well as develop and coach more junior team members. 
Core Accountabilities

  • Establishes the agency as a key participant and partner in client’s business

  • Maintains a thorough and current understanding of assigned client’s business and industry

  • Establishes personal and agency credibility and respect while developing strong business relationships

  • Responsible for client business planning management providing relevant key insights, strategic thinking and leadership related to all aspects of the business

  • Works with direct reports to develop and execute all major presentations/projects

  • Reviews/optimizes all presentations prepared by direct reports

  • Managing, coaching and developing direct reports

  • Monitors growth and performance, conducts reviews, develops growth plans, recommends raises and corrective performance measures

  • Responsible for overall account performance

  • Financial - monitors and manages financial performance for and within team (i.e.: accounting relationship, scorecards)

  • Work product

  • Works with client to understand agency role and performance requirements

  • Conducts client feedback check points and appropriate formal reviews

  • Team dynamics

  • Maintains pulse of work environment

  • Leads issue identification and solutions

  • Keeps Senior Management abreast of client business relationship, financial situation, agency performance issues, workload

  • Includes Senior Management in appropriate client meetings

  • Leads effort, with team support, on thought leadership outside of agency required workload

  • Leads the day to day work by engaging the appropriate team members

  • Responsible for integrating Digital Commerce Team into overall business strategy where appropriate

  • Responsible for developing and overseeing the execution of strategic digital initiatives, including but not limited to: Brand Advertising Campaigns, Shopper and Consumer Promotions, Social Media (owned and paid), Digital Commerce and eCommerce.  
Core Skills

People management

  • Ability to establish clear performance expectations

  • Provide clear and balanced performance feedback

  • Able to develop and coach team

  • Recognizes talent

  • Promotes excellence throughout the organization

  • Builds internal/external relationships

  • Relates to others in an open and accepting manner

  • Develops relationships with others as a key priority

  • Treats others with respect

  • Shows consistency with principles, values and behaviors

  • Follows through on commitments

  • Develops a give and take attitude

  • Strives for win-win solutions
Overarching understanding of strategic initiatives and development process for both Traditional and Digital Marketing, including but not limited to:  

  • Working knowledge of digital and social marketing platforms and effective digital ways to connect with a target demographic including in-store digital experiences, retail media, ecommerce, digital commerce, website and video content development

  • Stays abreast of shopper, retailer and digital trends and best practices and communicates those to the internal team and clients
Strategic assessment

  • Able to ask the right questions

  • Assimilate the synthesized information

  • Make the necessary intuitive connections to evaluate opportunities and draw conclusions
Sees the big picture

  • Connects client needs and agency resources and capabilities

  • Proactively listens for opportunities and assess client needs

  • Leverages functional understanding of agency roles, resources, and tools to engage the right departments and team members at the right time

  • Provides vision, direction

  • Aligns people and resources to attain the vision and direction and communicates direction succinctly to others

  • Makes decisions towards achieving future goals

  • Demonstrates emotional courage

  • Ability to state opinions

  • Strong role model through behavior and skill

  • Inspires others to perform at their highest capabilities
Presentation skills

  • Shows confidence in front of an audience

  • Able to deliver the message clearly and concisely

  • Understands their audience and delivers message appropriately

  • Financial management

  • Understands and respects the budget

  • Has an understanding of the financials and how it relates to client profitability 

  • Sound business and professional ethics

  • Years Experience: 8-10 years of Brand, Shopper and Consumer Promotions experience, ideally in an agency environment.

  • Education: Four-Year Degree 

  • Job Type: Permanent, Full-Time

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