https://JOBS.FREEMANLEONARD.COM/ en-us *This is a HYBRID opportunity in Richardson, TX - local candidates only


This is an individual contributor position that works closely with internal teams and external agency partners.


Key Responsibilities
Brand Strategy and Messaging
• Help refine brand and product positioning using consumer research, category insights, and competitive analysis.
• Develop clear, compelling messaging that connects product benefits to customer needs.
• Partner with appropriate internal stakeholders to ensure product claims and marketing materials meet applicable requirements.
• Maintain a consistent brand voice and visual presentation across channels.
Integrated Marketing and Product Launches
• Coordinate marketing programs for new products, product updates, promotional initiatives, and ongoing brand campaigns.
• Work with creative, product, digital, and sales teams to align messaging, deliverables, and launch schedules.
• Translate marketing objectives into actionable briefs, project plans, and campaign timelines.
• Manage agency collaboration, including creative reviews, feedback, deadlines, and evaluation of results.


Creative and Content Development
• Collaborate on content and creative assets that communicate product value and support campaign goals.
• Review concepts and materials for message clarity, brand alignment, and relevance to the intended audience.
• Ensure product stories and supporting information are presented consistently across marketing touchpoints.


Experiential Marketing and Events
• Help develop events, sampling initiatives, and in-person brand experiences that support broader marketing objectives.
• Manage the day-to-day relationship with experiential agency partners, from briefing and planning through execution.
• Prepare field teams and brand representatives to communicate product information and brand messaging effectively.
• Coordinate with internal teams to extend event visibility through digital, social, sales, and retail channels.
• Establish performance measures, assess activation results, and recommend improvements for future programs.


Performance and Budget Management
• Evaluate campaign and creative performance, summarize findings, and recommend adjustments.
• Apply consumer insights and performance data to future marketing decisions.
• Own annual and monthly budget planning, expense tracking, and forecasting for assigned brand initiatives.
• Keep projects, agency deliverables, and cross-functional workflows on schedule.


Qualifications
• Bachelor’s degree in marketing, business, or a related field.
• At least five years of brand marketing experience.
• Consumer packaged goods experience required.
• Experience managing agency relationships and coordinating work across multiple teams.
• Ability to interpret research and performance data and translate findings into practical recommendations.
• Strong communication, organization, and project management skills.
• Experience with experiential marketing, consumer events, or field activations preferred.
• Familiarity with marketing products subject to regulatory or claims-review requirements is a plus.
• A collaborative, proactive approach and a willingness to test ideas, learn from results, and improve execution.
 ]]> Wed, 14 Oct 2026 00:00:00 CDT 0 Our client is a global B2B technology organization seeking an experienced Director of Social Media to lead its global social strategy and strengthen the company’s presence across key digital platforms.

 

This role will shape how the organization builds its brand, engages priority audiences, and translates business priorities, market trends, and company stories into compelling social content.

 

The Director will oversee the full social media lifecycle, including strategy, editorial planning, content development, executive thought leadership, community engagement, social listening, publishing, paid social, and performance measurement.

 

This is a highly strategic role that also requires a hands-on practitioner—someone comfortable setting the direction while personally developing content, managing channels, and moving quickly when timely opportunities arise.

 

What You’ll Do

• Develop and manage the organization’s global social media strategy, editorial calendar, channel strategy, and budget.
• Establish clear objectives, audience strategies, content priorities, and performance metrics across social channels.
• Lead the development and execution of organic social content spanning corporate, product, customer, partner, employee, industry, and thought-leadership topics.
• Serve as a hands-on content leader, personally writing, editing, publishing, and optimizing social content while directing broader programs and external resources.
• Develop and manage executive social media and thought-leadership programs that increase leadership visibility and reinforce broader business priorities.
• Partner across Marketing, Communications, Sales, Product, Partnerships, and regional teams to identify stories, campaigns, launches, customer successes, and other opportunities for social amplification.
• Translate complex business, technology, product, and industry topics into clear, engaging, audience-relevant social content.
• Develop differentiated social campaigns that strengthen brand visibility, increase engagement, and build relevance with key audiences.
• Maintain and evolve the organization’s social voice, editorial standards, channel guidelines, and governance across markets.
• Monitor relevant industry trends, breaking conversations, cultural moments, and market developments to determine where and how the brand should participate.
• Lead community management and social engagement with customers, partners, prospects, employees, and other stakeholders.
• Oversee social listening and monitoring to identify emerging conversations, brand sentiment, competitive activity, opportunities, and potential reputational issues.
• Partner with Communications and senior leadership on social responses related to sensitive or high-profile topics.
• Support organic and paid social programs, including audience strategy, campaign development, targeting, optimization, and performance analysis.
• Provide creative direction for social-first content, including video, graphics, photography, animation, and other digital formats.
• Manage agencies, freelancers, technology providers, creative partners, and other external resources.
• Establish repeatable workflows, editorial calendars, approval structures, playbooks, and standards for social media planning and execution.
• Define, track, and report on social performance, including audience growth, engagement, reach, share of voice, traffic, conversions, campaign performance, and other relevant business outcomes.
• Use data, audience insights, social listening, and performance trends to continuously improve content and channel strategy.
• Evaluate emerging platforms, technologies, formats, and capabilities and recommend where the organization should expand, reduce, or evolve its presence.
• Maintain consistency in brand presentation, voice, and audience experience across social media channels.

 

What We’re Looking For

• 8+ years of experience in social media, digital marketing, content marketing, communications, or a related discipline, including experience leading complex B2B social media programs.
• Proven experience developing and executing social media strategies for a global or multi-market organization.
• Demonstrated ability to operate as both a strategic leader and hands-on practitioner, including personally writing, editing, publishing, and optimizing social content.
• Deep understanding of B2B audiences and the role social media plays in brand building, thought leadership, customer engagement, demand generation, partnerships, and commercial growth.
• Strong expertise across major social platforms, particularly LinkedIn, including platform-specific audiences, content formats, algorithms, and best practices.
• Experience developing and managing executive social media and thought-leadership programs in partnership with senior leaders.
• Exceptional writing, editing, and storytelling skills with the ability to simplify complex subject matter.
• Strong editorial judgment and the ability to determine which trends, conversations, and opportunities are relevant to the brand.
• Experience developing integrated editorial calendars and campaigns aligned with broader marketing and business priorities.
• Strong understanding of organic and paid social strategy, audience targeting, campaign optimization, and performance measurement.
• Experience with social media management, listening, monitoring, analytics, and reporting tools.
• Strong analytical skills, including establishing KPIs, evaluating channel and campaign performance, and translating data into actionable recommendations.
• Strong creative judgment and experience directing social-first creative across video, graphics, photography, animation, and other digital formats.
• Proven ability to work effectively with senior executives and cross-functional teams.
• Experience managing agencies, freelancers, technology platforms, and other external partners.
• Strong project and program management skills with the ability to manage multiple campaigns, stakeholders, deadlines, and content streams simultaneously.
• Strong executive presence, communication, and interpersonal skills.
• Highly organized and detail-oriented, with the ability to operate effectively in a fast-paced environment with changing priorities.
• Strong judgment and problem-solving ability in real-time and high-visibility situations.
• Bachelor’s degree in Marketing, Communications, Journalism, Business, or a related field.

 

Preferred Experience

• Experience managing global social media programs across multiple countries, regions, and cultures.
• Experience developing social strategies for senior executives.
• Experience managing external agencies and creative partners.
• Experience within B2B technology, software, enterprise services, or another complex B2B environment.
• Paid social experience is a plus.

]]> Tue, 01 Sep 2026 00:00:00 CDT 0

The ideal candidate has directly managed customer or user conferences within B2B technology and brings experience building events from the ground up. Working with event leadership and colleagues across marketing, sales, product and customer teams, this person will create experiences that help customers learn, connect and get more value from the company’s offerings.


Key Responsibilities

• Own the planning and delivery of customer and user conferences, managing the full event lifecycle from early development through post-event reporting.
• Translate business goals into event concepts, audience plans, formats and attendee experiences, with clear budgets and performance measures.
• Collaborate with internal stakeholders to build programming that includes executive presentations, educational sessions, product demonstrations, customer stories and networking.
• Coordinate speakers and presenters, including preparation schedules, rehearsals, presentation materials and session logistics.
• Research and recommend destinations and venues based on meeting requirements, accessibility, lodging, hospitality, production capabilities and cost.
• Oversee event finances, including budget development, spending projections, vendor commitments and expense reconciliation.
• Select event suppliers, negotiate contracts and manage relationships with venues, production teams, audiovisual providers, caterers and registration partners.
• Coordinate attendee logistics, including registration, hotel arrangements, transportation, food and beverage, signage and event staffing.
• Maintain project schedules, production plans, run-of-show materials and backup plans to keep teams aligned and events on track.
• Direct on-site operations, overseeing setup, event delivery and breakdown while addressing issues and coordinating staff and vendors.
• Partner with marketing and customer-facing teams on invitations, registration communications, attendee updates and follow-up.
• Deliver executive gatherings, customer forums, partner meetings and other tailored hosted experiences.
• Assess attendance, participation, attendee feedback and financial results to identify improvements for future events.
• Develop reusable planning resources and processes that support consistent execution as the event program grows.
• Provide support for trade shows and other priority events as needed, with customer and user conferences remaining the primary focus.

Required Qualifications

• At least six years of relevant experience in conference planning, corporate events, experiential marketing or a related field, including responsibility for complex, multi-day events.
• Direct experience managing customer or user conferences for B2B technology audiences.
• A track record of developing a conference or comparable custom event from the beginning, including its concept, structure, programming and attendee experience.
• Practical knowledge of conference operations, including venue selection, registration, audiovisual production, hospitality and on-site management.
• Experience owning budgets, forecasting costs, negotiating agreements and managing vendor performance.
• Strong project management skills, with the ability to coordinate multiple teams, deadlines and interdependent workstreams.
• Clear communication skills and confidence working with executives, customers, partners and external suppliers.
• Excellent organizational skills, attention to detail and the ability to adapt when priorities or event needs change.
• A bachelor’s degree in marketing, communications, hospitality, event management, business or a related discipline.

Preferred Qualifications

• Background supporting events in financial technology, financial services, payments or related B2B industries.
• Experience with executive programs, customer advisory meetings or partner events.
• Familiarity with Cvent or comparable platforms for registration, attendee messaging, session administration, surveys and reporting.
• Certified Meeting Professional (CMP) designation or Cvent certification.
• Experience overseeing event agencies and external production teams.
• Comfort using project management software and AI-assisted productivity tools to improve planning and coordination.

]]> Mon, 05 Oct 2026 00:00:00 CDT 0 Submit your resume today to be considered for future job postings.  Let us help you make your career transition a successful one!

To make the process more efficient, please submit a resume without complicated visual formatting or text boxes.  We can then contact you later for a portfolio sample or link.

 

Please note:  All applicants may be subject to a criminal history check and drug screen.

About Freeman+Leonard:

Freeman+Leonard is an Equal Opportunity Employer.

Headquartered in Dallas, Texas, Freeman+Leonard has provided marketing and creative talent staffing solutions to clients throughout the country. Freeman+Leonard’s client-centric business model, driven by quality metrics, ensures consistent, predictable service results. As a result, the firm has realized steady growth and maintained many long-term relationships with its clients. Freeman+Leonard is a WBE and HUB certified company and an Equal Opportunity Employer.
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