https://JOBS.FREEMANLEONARD.COM/ en-us MUST have B2B experience and live in DFW to be considered

Our client is a rapidly growing global technology and services organization that supports enterprise clients through data-driven compliance, operational, and vendor management solutions. The company partners with organizations in highly regulated and operationally complex industries to streamline processes, improve visibility, and support business performance.

Position Summary
The Content & Project Specialist â€“ Marketing will support the development, coordination, scheduling, and execution of marketing initiatives across digital and traditional channels. This role works cross-functionally with internal stakeholders to support campaigns, content development, communications, marketing operations, and project coordination.
The ideal candidate is highly organized, detail-oriented, proactive, and comfortable managing multiple projects in a fast-paced environment. This individual should enjoy collaborating across teams while also being capable of independently driving projects forward.

Key Responsibilities

• Manage and complete marketing-related CRM requests and workflows
• Support third-party vendor onboarding and evaluation processes for the marketing team
• Assist with content creation, proofreading, stakeholder review coordination, and approvals for:
• Case studies
• One-pagers
• Press releases
• Presentations
• Emails
• Social media content
• Blogs
• Event and conference materials
• Coordinate updates to marketing collateral and maintain recurring data refreshes
• Support go-to-market planning and rollout schedules for new products, services, and initiatives
• Partner with creative and design teams to develop marketing assets across email, digital, print, and social channels
• Build and deploy marketing communications through CRM, marketing automation, and social media platforms
• Monitor emerging AI, SEO, and digital visibility trends to support content optimization strategies
• Maintain marketing calendars, project trackers, and internal resource libraries
• Assist with event and tradeshow coordination alongside cross-functional business teams
• Conduct competitive research and share relevant market insights with internal stakeholders
• Explore new marketing technologies and digital engagement opportunities
• Support continuous improvement initiatives and internal process documentation
• Perform additional projects and responsibilities as assigned

Qualifications
Education

• Bachelor’s degree or equivalent professional experience preferred

Experience & Skills

• 3+ years of marketing experience preferred
• Experience working with:
• Microsoft Office Suite
• Adobe Creative Suite
• Content management systems (CMS)
• SEO/AEO tools and analytics platforms
• CRM platforms such as Salesforce
• Marketing automation platforms such as HubSpot
• Strong written and verbal communication skills
• Excellent organization and attention to detail
• Ability to multitask and prioritize effectively in a deadline-driven environment
• Quick learner with the ability to adapt to new systems, technologies, and processes
• Self-starter mindset with strong collaboration skills

Additional Information

• Up to 10% travel may be required
• Ability to work in a fast-paced, collaborative environment

]]> Thu, 14 May 2026 00:00:00 CDT 0 This is an ONSITE position in Dallas, TX


Our client is seeking a Director of Innovation to build and lead a high-impact innovation function that drives repeatable, profitable growth across the business.
This role sits at the intersection of strategy, creativity, and commercial performance, owning the full lifecycle of innovation—from opportunity identification through testing, scaling, and optimization.


The Director will be responsible for translating ideas into measurable business outcomes, ensuring all initiatives are grounded in clear hypotheses, executed with discipline, and evaluated with rigor.


Key Responsibilities
Innovation Pipeline & Process Ownership

• Own the end-to-end innovation pipeline—from ideation through testing, scaling, and post-analysis
• Establish and operate a repeatable innovation cadence (e.g., ongoing testing cycles, quarterly launches)
• Maintain a robust pipeline of concepts across product, pricing, and customer engagement opportunities
• Balance short-term performance initiatives with longer-term, strategic innovation bets

Commercialization & Business Impact

• Define clear business cases for each initiative, including expected impact on customer acquisition, revenue, and margin
• Partner with Finance and cross-functional stakeholders to model scenarios and evaluate tradeoffs
• Ensure all initiatives align with broader business and financial objectives
• Measure and report performance against defined business outcomes

Test-and-Learn Leadership

• Lead a structured experimentation agenda tied to key business questions (e.g., pricing, bundling, customer segments, product innovation)
• Drive speed to market through rapid testing, iteration, and optimization
• Translate data and insights into actionable decisions
• Continuously refine testing frameworks and methodologies

Decisioning & Portfolio Management

• Define success metrics and decision criteria for all initiatives
• Evaluate incremental impact, including potential cannibalization
• Make timely decisions to scale, iterate, or discontinue initiatives
• Manage innovation as a portfolio, optimizing across multiple concurrent initiatives

Trend & Insight Integration

• Leverage consumer insights, data signals, and market trends to inform innovation strategy
• Translate emerging trends into testable concepts and initiatives
• Maintain a forward-looking innovation roadmap informed by real-time insights

Cross-Functional Execution

• Partner with Brand, Digital, Operations, Supply Chain, and Analytics teams to bring initiatives to market
• Ensure initiatives are operationally feasible and scalable
• Identify and mitigate execution risks early
• Align innovation strategy with broader business operations

Continuous Improvement

• Develop and track performance scorecards tied to key business metrics
• Lead structured post-launch evaluations and apply learnings to future initiatives
• Drive a culture of continuous improvement and disciplined execution

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field
• MBA or advanced degree preferred
• 12+ years of experience in marketing, innovation, brand strategy, or related areas
• Experience in consumer-facing industries (e.g., retail, restaurant, CPG) strongly preferred
• Proven track record of leading end-to-end initiatives from concept through execution and scaling

Skills & Experience

• Strong experience with marketing analytics and insights platforms (e.g., Tableau, Google Analytics)
• Deep understanding of experimentation frameworks and A/B testing
• Familiarity with CRM and digital marketing ecosystems
• Experience with consumer research methodologies (qualitative and quantitative)
• Strong strategic thinking with the ability to connect insights to business outcomes
• Excellent communication and storytelling skills
• Proven ability to influence cross-functional stakeholders without direct authority
• Comfortable operating in fast-paced, ambiguous environments
• Strong project management and organizational skills

Leadership Profile

• Results-oriented with strong ownership mentality
• Highly collaborative and able to drive alignment across teams
• Curious, innovative, and solutions-focused
• Comfortable challenging the status quo and driving change
• Strong balance of strategic thinking and hands-on execution

Benefits

• Competitive compensation and bonus structure
• Comprehensive health, dental, and vision coverage
• Retirement savings plan with company match
• Paid time off and company holidays
• Additional wellness and employee support programs

]]> Thu, 16 Apr 2026 00:00:00 CDT 0 As the Senior Manager, Innovation, you will be responsible for building and operating a high-velocity innovation engine that drives repeatable, profitable growth.

Sitting at the intersection of strategy, creativity, and commercial performance, this role owns the full lifecycle of innovation — from identifying opportunities to testing, scaling, and optimizing — with a clear focus on speed, business impact, and operational feasibility.

This role is accountable for turning ideas into measurable outcomes, ensuring every initiative is grounded in a clear revenue hypothesis, executed with discipline, and evaluated with rigor.

Core Responsibilities

Innovation Pipeline & Cadence Ownership

• Own the end-to-end innovation pipeline — from ideation through test, scale, and post-analysis
• Establish and operate a repeatable innovation cadence (monthly tests, quarterly launches)
• Maintain a live pipeline of concepts 
• Balance core, seasonal, and disruptive ideas to drive both short-term performance and long-term growth

Commercialization & Revenue Accountability

• Define a clear revenue hypothesis for every initiative, including expected incremental traffic, mix impact, and margin implications
• Partner with Finance and Commercial to model scenarios and evaluate tradeoffs
• Ensure all initiatives align with enterprise financial and strategic guardrails
• Measure and report performance against defined business outcomes, not just activity

Speed to Market & Test-and-Learn Discipline

• Own time from concept? test? scale, with clear expectations on speed and iteration
• Lead a structured test-and-learn agenda tied to key business questions (pricing, bundling, occasions, product innovation)
• Rapidly iterate based on performance data and real-time feedback
• Ensure insights are translated into actionable decisions, not just observations

Success Criteria, Cannibalization & Decision Discipline

• Define clear success metrics and kill criteria for every initiative
• Assess incremental impact vs. cannibalization and adjust strategy accordingly
• Make timely decisions to scale, iterate, or discontinue initiatives
• Avoid accumulation of low-performing or overly complex offerings

Cultural Signal Integration (PAC)

• Leverage Platforms, Algorithms, and Culture (PAC) signals to identify emerging trends and opportunities
• Translate cultural insights into testable product and campaign ideas
• Maintain a forward-looking pipeline informed by real-time consumer behavior and trends
• Ensure brand stays head of, not behind, cultural moments

Cross-Functional Execution & Scalability

• Partner with Brand, Digital, Operations, Culinary, Supply Chain, and Analytics to bring innovations to life
• Ensure all initiatives are operationally executable at scale across restaurants
• Identify and mitigate execution risks early in the process
• Align innovation with restaurant realities and franchisee economics

Continuous Improvement & Portfolio Optimization

• Develop and manage innovation scorecards tied to traffic, mix, margin, and adoption
• Lead structured postmortems that drive clear decisions and future improvements
• Apply learnings from past initiatives to improve future performance
• Manage innovation as a portfolio, optimizing across multiple initiatives simultaneously

 

WHAT YOU'LL NEED

• Bachelor’s degree in Marketing, Business, Innovation, or a related field required
• MBA or advanced degree strongly preferred, especially with a focus on strategy, innovation, or consumer insights
• 8–10+ years of experience in marketing, brand strategy, innovation, or related fields
• Experience within QSR, restaurant, retail, or consumer packaged goods (CPG) industries strongly preferred
• Demonstrated track record of leading end-to-end initiatives—from insight generation through execution and scaling
• Preferred (not required): certifications in Design Thinking, Agile Marketing, or Innovation methodologies (e.g., IDEO, Scrum, Lean Startup) People skills
• Strong experience with marketing analytics and insights platforms (e.g., Tableau, Adobe Analytics, Google Analytics)
• Experience with test-and-learn frameworks, A/B testing tools, and experimentation platforms
• Familiarity with CRM and digital marketing ecosystems (e.g., Braze, Salesforce Marketing Cloud, paid media platforms)
• Comfort working with consumer research tools and methodologies (qualitative and quantitative)
• Proficiency in Microsoft Office and presentation tools (PowerPoint) to synthesize and communicate ideas clearly
• Strong strategic thinking with the ability to connect consumer insights to business outcomes
• Highly collaborative with proven ability to influence cross-functional teams without direct authority
• Excellent storytelling and communication skills—able to sell ideas and bring stakeholders along the journey
• Comfortable operating in ambiguity and leading through change in a fast-paced environment
• High level of curiosity, creativity, and willingness to challenge the status quo
• Strong project management skills with the ability to manage multiple initiatives simultaneously

]]> Mon, 13 Apr 2026 00:00:00 CDT 0 Submit your resume today to be considered for future job postings.  Let us help you make your career transition a successful one!

To make the process more efficient, please submit a resume without complicated visual formatting or text boxes.  We can then contact you later for a portfolio sample or link.

 

Please note:  All applicants may be subject to a criminal history check and drug screen.

About Freeman+Leonard:

Freeman+Leonard is an Equal Opportunity Employer.

Headquartered in Dallas, Texas, Freeman+Leonard has provided marketing and creative talent staffing solutions to clients throughout the country. Freeman+Leonard’s client-centric business model, driven by quality metrics, ensures consistent, predictable service results. As a result, the firm has realized steady growth and maintained many long-term relationships with its clients. Freeman+Leonard is a WBE and HUB certified company and an Equal Opportunity Employer.
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