FreemanLeonard
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http://www.freemanleonard.com
http://www.freemanleonard.com
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The Brand Marketing Strategy Leader will provide leadership in the development of an integrated marketing and advertising program, to include strategic direction for traditional advertising, digital advertising, brand and creative integration. Responsible for development, implementation and integration of company-wide and division specific, strategic marketing communications initiatives to drive brand awareness, sales and margin dollar growth. Must be able to work onsite 5 days/week in Tulsa, OK with 15 or more years of marketing experience in development of customer engagement and digital marketing strategies. Multi-unit retail or food industry experience preferred.
Major functions:
1.Effectively direct employees.
2.Lead the development of and the annual refreshment of an overarching brand strategy framework and roadmap by working closely with the Director of Marketing, Digital Experience Manager, Public Relations and Customer Engagement team, Data Science and external agency and vendor partners.
3.Direct consumer insights research activities as part of integrated brand strategy framework.
4.Work closely with Director of Marketing, VP of Sales, and Category Sales Managers to develop strategic marketing plans that support our promotional calendar, product development cycle and Price Value positioning.
5.Oversee and manage internal creative team to provide brand guidance and creative integration.
6.Together with Director of Marketing and select Managers, provide guidance and support to new business areas (Medwise, Bubblebath). Recommend specific marketing action plans to improve results in underperforming markets and categories.
7.Stay current on marketing activities of competitors and utilize findings to develop competitive blunting solutions.
Reports to: Director of Marketing (CMO)
Directly supervises: Creative Group Manager, Sales/Marketing Schedulers, Media Manager, Marketing Manager.
Relationships
Inside the Company: Creative Services, Data Science, I.T., Sales, Operations and Public Relations.
Outside the Company: All outside marketing vendors, including traditional and digital advertising agencies, public relations firm and charitable/cause marketing partners.
Required experience:
Marketing Strategy Manager
Job Description
The Brand Marketing Strategy Leader will provide leadership in the development of an integrated marketing and advertising program, to include strategic direction for traditional advertising, digital advertising, brand and creative integration. Responsible for development, implementation and integration of company-wide and division specific, strategic marketing communications initiatives to drive brand awareness, sales and margin dollar growth. Must be able to work onsite 5 days/week in Tulsa, OK with 15 or more years of marketing experience in development of customer engagement and digital marketing strategies. Multi-unit retail or food industry experience preferred.
Major functions:
1.Effectively direct employees.
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Manage a team of 10-12 people including the media team, brand team and in-house creative team.
2.Lead the development of and the annual refreshment of an overarching brand strategy framework and roadmap by working closely with the Director of Marketing, Digital Experience Manager, Public Relations and Customer Engagement team, Data Science and external agency and vendor partners.
3.Direct consumer insights research activities as part of integrated brand strategy framework.
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Recommend consumer insight solutions to stay abreast of customer and non-customer perceptions, working closely with Data Science and outside vendors as needed.
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Work with Data Science to develop and refine testing protocols for concepts, products and marketing initiatives.
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Ensure use of best qualitative and quantitative tools to yield insights supporting marketing and sales initiatives.
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Oversee research findings and insights, developing action plans to proactively share with key stakeholders and facilitate integration of findings into ongoing marketing efforts and business practices.
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Design and implement ongoing competitive intelligence process.
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Build and maintain repository for research findings and consumer insights.
4.Work closely with Director of Marketing, VP of Sales, and Category Sales Managers to develop strategic marketing plans that support our promotional calendar, product development cycle and Price Value positioning.
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Serve as a voice of the customer by leveraging surveys, brand and industry information, syndicated information and other sources. Lead the external agencies that will be pulling similar data and research.
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Create testing methodology for decision making and guide CSMs and VP Sales with customer information, data and research for product and price positioning.
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Establish improved processes for cross-functional management of promotional activity to ensure accurate and timely changes are incorporated/
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Serve as strategy lead over all creative execution of promotional activity ensuring collaborative agency briefing.
5.Oversee and manage internal creative team to provide brand guidance and creative integration.
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Serve as strategic lead on all creative assets including (but not limited to): TV and video assets, radio and all audio spots, digital banner advertising, in-store signage (digital and physical), print, Out of Home (OOH), and internally-facing creative such as charity events, presentations, corporate signage. Provide approvals on creative executions.
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Serve as strategic lead to Agency of Record and any additional agencies working on creative strategy or execution.
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Ensure creative strategy and direction is effectively shared with both internal and external creative teams to ensure effective and efficient creative process with on-brief execution. Work with Art and Design Manager to ensure cohesiveness across all creative regardless of who produces the item.
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Work with the Creative Manager and team to look for continuous improvement in efficiency and effectiveness in creative process including establishing of technology solutions (DAM or similar), improved workflow or creative intake process, improvement in the campaign or creative briefing process, etc.
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Collaborate with Corporate Sales and Food Innovation team on new product launches and promotional initiatives, ensuring that the voice of the customer and the brand are reflected in the work.
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Work with Manager of Store Marketing/Events and PR on executions and delivery of store marketing efforts.
6.Together with Director of Marketing and select Managers, provide guidance and support to new business areas (Medwise, Bubblebath). Recommend specific marketing action plans to improve results in underperforming markets and categories.
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Work with both internal teams and external agencies to create specific, targeted, marketing solutions, to support business development markets and categories.
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Create a test and learn environment for marketing initiatives and promotions.
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Develop and implement marketing plans to support new product introductions.
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Assist in agency management of external agencies.
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Ensure proper amount of internal resources are allocated to these initiatives (not to over-index size of business opportunity).
7.Stay current on marketing activities of competitors and utilize findings to develop competitive blunting solutions.
Reports to: Director of Marketing (CMO)
Directly supervises: Creative Group Manager, Sales/Marketing Schedulers, Media Manager, Marketing Manager.
Relationships
Inside the Company: Creative Services, Data Science, I.T., Sales, Operations and Public Relations.
Outside the Company: All outside marketing vendors, including traditional and digital advertising agencies, public relations firm and charitable/cause marketing partners.
Required experience:
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15 or more years of experience working in progressively responsible and supervisory positions in corporate marketing managing a creative team and/or ad agency account management.
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Experience in multi-unit retail organizations, with strong preference for food industry experience.
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Experience in development of customer engagement and digital marketing strategies, including social, mobile apps and web.
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Experience overseeing and coordinating multiple media agencies and partners.
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Understanding of and experience with consumer insights and market research.
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Experience building brands and driving sales thru integrated marketing and solutions and campaigns.
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About Tulsa, OK
Join us in exploring exciting job opportunities in the vibrant area surrounding Tulsa, Oklahoma! Known for its rich cultural heritage, thriving arts scene, and endless outdoor adventures, Tulsa offers a perfect blend of work and play. With iconic landmarks like the BOK Center, Philbrook Museum of Art, and the Gathering Place, as well as unique cuisine ranging from barbecue to gourmet food trucks, this region truly has something for everyone. Cheer for the Tulsa Drillers baseball team at ONEOK Field, immerse yourself in a performance at the Tulsa Performing Arts Center, or enjoy a leisurely day at Woodward Park. Discover why Tulsa is not just a place to work but a place to grow and thrive in your career!
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